No Non-Cents Blog

Volatility is nothing new. Markets rise, fall, and then rise again — often for reasons that seem disconnected from the real world. Yet even though we intellectually understand that markets move in cycles, our behavior often tells a different story. One of the most interesting truths in wealth management is this: The greatest threat to long-term returns is rarely the market itself. It’s the decisions investors make during stressful moments. This reality is the foundation of

For years, financial experts have warned us about the “Starbucks effect”—how small, repeated purchases can quietly drain our finances. But in today’s world, there’s a new culprit that deserves just as much attention: the Amazon Prime problem. Amazon Prime is a marvel of convenience. With free shipping, same-day delivery, and millions of products at our fingertips, it’s no wonder 200+ million people around the world subscribe. But the darker side of this convenience is how eas

Ah, the government shutdown—a phrase that can send shivers down the spine of even the most seasoned investor. It conjures images of furloughed employees, empty offices, and Washington, D.C., in a state of frozen chaos. But before you start envisioning your 401(k) being eaten by a giant bureaucratic monster, take a deep breath. A government shutdown is rarely the financial apocalypse it’s often made out to be. Let’s take a light-hearted stroll through what a shutdown really me

As a financial advisor, I’ve worked with people from all walks of life—young professionals, retirees, business owners—and one thing...