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No Non-Cents Blog


The Amazon Prime Problem: How “One-Click” Spending Eats Away at Your Future
For years, financial experts have warned us about the “Starbucks effect”—how small, repeated purchases can quietly drain our finances. But in today’s world, there’s a new culprit that deserves just as much attention: the Amazon Prime problem. Amazon Prime is a marvel of convenience. With free shipping, same-day delivery, and millions of products at our fingertips, it’s no wonder 200+ million people around the world subscribe. But the darker side of this convenience is how eas
Matthew Delaney
Oct 27


How to Start Aggressively Saving for 529 Plans—and Why It Matters
One of the most common questions I hear from parents is: How can we afford college? With tuition costs rising faster than inflation, preparing for higher education has become one of the biggest financial challenges for families today. The good news is that with the right strategy, you can harness the power of tax-free growth through 529 plans—and the earlier and more aggressively you start, the more dramatic the results. What Is a 529 Plan? A 529 plan is a tax-advantaged sav
Matthew Delaney
Oct 22


Planning Your Finances When You’re in the Sandwich Generation
Everyone likes a good sammie – they can be delicious and convenient. But when you're the filling, it's a different story. A recent survey...
Written by Matthew Delaney
Jun 22, 2023
* These are provided for educational purposes only
and you should consult with your advisor, account,
and/or attorney prior to taking any action.
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