No Non-Cents Blog

One of the most common conversations I have with clients revolves around a simple but powerful question: Where does all the money go?  We work hard, we earn a good living, but at the end of the month the checking account seems to drain faster than we’d like. Often, the answer lies not in one large purchase, but in hundreds of small ones. This is what I call the “Starbucks dilemma”—spending more than we realize on coffee, meals, and convenience, while missing the opportunity t

For years, financial experts have warned us about the “Starbucks effect”—how small, repeated purchases can quietly drain our finances. But in today’s world, there’s a new culprit that deserves just as much attention: the Amazon Prime problem. Amazon Prime is a marvel of convenience. With free shipping, same-day delivery, and millions of products at our fingertips, it’s no wonder 200+ million people around the world subscribe. But the darker side of this convenience is how eas

Money is one of the last real taboos in our culture. We talk about politics, relationships, and health far more openly than we do about...

Personal finances can be challenging to navigate. You have to expertly steer your debt and savings, especially when approaching...