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No Non-Cents Blog


The Starbucks Dilemma: How Small Daily Choices Shape Long-Term Wealth
One of the most common conversations I have with clients revolves around a simple but powerful question: Where does all the money go? We work hard, we earn a good living, but at the end of the month the checking account seems to drain faster than we’d like. Often, the answer lies not in one large purchase, but in hundreds of small ones. This is what I call the “Starbucks dilemma”—spending more than we realize on coffee, meals, and convenience, while missing the opportunity t
Matthew Delaney
8 hours ago


The Amazon Prime Problem: How “One-Click” Spending Eats Away at Your Future
For years, financial experts have warned us about the “Starbucks effect”—how small, repeated purchases can quietly drain our finances. But in today’s world, there’s a new culprit that deserves just as much attention: the Amazon Prime problem. Amazon Prime is a marvel of convenience. With free shipping, same-day delivery, and millions of products at our fingertips, it’s no wonder 200+ million people around the world subscribe. But the darker side of this convenience is how eas
Matthew Delaney
Oct 27


How to Start Aggressively Saving for 529 Plans—and Why It Matters
One of the most common questions I hear from parents is: How can we afford college? With tuition costs rising faster than inflation, preparing for higher education has become one of the biggest financial challenges for families today. The good news is that with the right strategy, you can harness the power of tax-free growth through 529 plans—and the earlier and more aggressively you start, the more dramatic the results. What Is a 529 Plan? A 529 plan is a tax-advantaged sav
Matthew Delaney
Oct 22


When the Government Closes Its Doors: What a Shutdown Really Means for Your Investments
Ah, the government shutdown—a phrase that can send shivers down the spine of even the most seasoned investor. It conjures images of furloughed employees, empty offices, and Washington, D.C., in a state of frozen chaos. But before you start envisioning your 401(k) being eaten by a giant bureaucratic monster, take a deep breath. A government shutdown is rarely the financial apocalypse it’s often made out to be. Let’s take a light-hearted stroll through what a shutdown really me
Matthew Delaney
Oct 15


How to Talk to Family About Money (So It’s Not Awkward Later)
Money is one of the last real taboos in our culture. We talk about politics, relationships, and health far more openly than we do about...
Matthew Delaney
Oct 7


Getting Ready to Sell Your Business: What to Do Before You List
Selling a business is often the culmination of years—or decades—of hard work. Whether you’re planning to retire, pivot into a new...
Matthew Delaney
Sep 29


Why It's Important to Work With a Financial Advisor
Earning money is hard work. Making it work for you and realizing your financial goals is even harder. That’s because the world of...
Matthew Delaney
Feb 20, 2024
* These are provided for educational purposes only
and you should consult with your advisor, account,
and/or attorney prior to taking any action.
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