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No Non-Cents Blog


The Amazon Prime Problem: How “One-Click” Spending Eats Away at Your Future
For years, financial experts have warned us about the “Starbucks effect”—how small, repeated purchases can quietly drain our finances. But in today’s world, there’s a new culprit that deserves just as much attention: the Amazon Prime problem. Amazon Prime is a marvel of convenience. With free shipping, same-day delivery, and millions of products at our fingertips, it’s no wonder 200+ million people around the world subscribe. But the darker side of this convenience is how eas
Matthew Delaney
Oct 27, 2025


Give it to me Straight…How Much Do I Really Need to Retire Comfortably?
Only a short while ago Baby Boomers became the biggest generation in American history. Since then, Millennials and Gen Z have surpassed...
Written by Matthew Delaney
Apr 30, 2022
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