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No Non-Cents Blog


The Starbucks Dilemma: How Small Daily Choices Shape Long-Term Wealth
One of the most common conversations I have with clients revolves around a simple but powerful question: Where does all the money go? We work hard, we earn a good living, but at the end of the month the checking account seems to drain faster than we’d like. Often, the answer lies not in one large purchase, but in hundreds of small ones. This is what I call the “Starbucks dilemma”—spending more than we realize on coffee, meals, and convenience, while missing the opportunity t
Matthew Delaney
Nov 4, 2025


How to Protect Yourself from Identity Theft and Cyberattacks
Identity theft can make your life unbearable. When you’ve never been its victim, it can feel like it’ll never happen to you. 1 in 3...
Matthew Delaney
Jan 26, 2024
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